Private-equity platformverified

SPS PoolCare (Smart Pool Services)

Austin, TX · Formed 2021 · CEO Lance Martin

In one paragraph. SPS PoolCare (Smart Pool Services), formed in 2021, is a private-equity platform headquartered in Austin, TX. Its capital has come from Storr Group. In Tampa Bay it owns Ocean Blue Pool Supply & Services, Better Pools, BriteWater Pool Service, Pool Troopers.
PlatformSPS PoolCare (Smart Pool Services)
Capital behind it

How it operates

SPS PoolCare, founded in 2021 as Smart Pool Services and backed by Storr Group, describes itself as the largest pool service company in the United States. It buys residential pool route and repair businesses across the Sun Belt at high volume - 191 acquisitions by January 2026 - operating them under a small set of regional banners such as Ocean Blue in southwest Florida, and it kept the Pool Troopers name after its largest deal.

Tampa Bay brands (4)

Deal history in the region

Frequently asked

Who owns SPS PoolCare (Smart Pool Services)?

SPS PoolCare (Smart Pool Services) is owned by its investors — Storr Group — together with management.

Which Tampa Bay companies does SPS PoolCare (Smart Pool Services) own?

Ocean Blue Pool Supply & Services, Better Pools, BriteWater Pool Service, Pool Troopers.

Does SPS PoolCare (Smart Pool Services) keep the local brand names?

2 of 4 Tampa Bay brands we track still operate under their original names.

Is SPS PoolCare (Smart Pool Services) private equity?

Yes — it is a private-equity-backed platform (see the capital chain above).

Sources Verified — primary document

  1. PR Newswire (2026-01-23) — press release. Deal count, scale, Storr Group backing, Austin HQ
  2. SPS PoolCare — platform site. Brand and location roster

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