Better Pools
Pool Service · Venice, Sarasota County
About the company
Better Pools was a pool maintenance and repair company in Venice, Sarasota County, acquired by Smart Pool Services in January 2023 as its second Florida acquisition and eleventh investment overall.
Ownership history
Who really profits
Money paid to Better Pools now flows to SPS PoolCare (Smart Pool Services) (Austin, TX), and from there to its investors — Storr Group — whose funds are ultimately owed returns by their limited partners. SPS PoolCare, founded in 2021 as Smart Pool Services and backed by Storr Group, describes itself as the largest pool service company in the United States. It buys residential pool route and repair businesses across the Sun Belt at high volume - 191 acquisitions by January 2026 - operating them under a small set of regional banners such as Ocean Blue in southwest Florida, and it kept the Pool Troopers name after its largest deal.
Read more: why prices rise after a sale · debt, exits and the 5-year clock.
Same owner, different name
Other Tampa Bay brands controlled by SPS PoolCare (Smart Pool Services). Getting a "second opinion" from one of these is not a second opinion.
Ocean Blue Pool Supply & Services
BriteWater Pool Service
Pool Troopers
Frequently asked
Who owns Better Pools?
Better Pools is owned by SPS PoolCare (Smart Pool Services), a private-equity platform headquartered in Austin, TX, whose capital has come from Storr Group. The sale was announced January 19, 2023; the original brand was retired.
Is Better Pools private equity owned?
Yes. Better Pools is part of SPS PoolCare (Smart Pool Services), which is backed by Storr Group. See the buyer profile for the capital structure.
Is Better Pools locally owned?
Not in the sense most homeowners mean. Control sits with SPS PoolCare (Smart Pool Services) in Austin, TX.
When was Better Pools sold?
January 19, 2023 (announcement date).
Did Better Pools change its name after the sale?
Yes — the brand was retired or merged (see notes and sources).
Sources Verified — primary document
- SPS PoolCare (2023-01-19) — press release. Acquisition announcement naming Venice, Florida
See something wrong? Request a correction — we publish our corrections log.
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