SOLD 2022 Private-equity backed verified

Pure Planet Pools

Pool Service · St. Petersburg, Pinellas County by Mark Simmons

Ownership at a glance. Pure Planet Pools is owned by Pool Troopers, a private-equity platform headquartered in Tampa, FL, whose capital has come from Shoreline Equity Partners, LLC. The sale was announced May 12, 2022; the original brand was retired.
The name on the truckPure Planet Pools
St. Petersburg, Pinellas County
Operating ownerPool Troopers
Tampa, FL
Capital behind it

About the company

Pure Planet Pools was a St. Petersburg residential and commercial pool maintenance and repair company led by Mark Simmons. It joined Pool Troopers in April 2022 as one of three simultaneous Florida acquisitions.

Ownership history

What changed after the sale

Owner Mark Simmons said Pool Troopers shared the same philosophy of caring for employees and customers.

Only sourced observations are listed. Customers and employees can add what they saw.

Who really profits

Money paid to Pure Planet Pools now flows to Pool Troopers (Tampa, FL), and from there to its investors — Shoreline Equity Partners, LLC — whose funds are ultimately owed returns by their limited partners. Pool Troopers is the Tampa-headquartered pool service roll-up recapitalized by Shoreline Equity Partners in October 2020. It buys residential and commercial pool maintenance and repair route businesses across the Sunbelt - Florida, Texas, Arizona, Georgia and South Carolina - and converts them fully to the Pool Troopers brand while retaining crews. It completed more than 20 acquisitions between December 2020 and 2024, seven of them in the Tampa Bay region.

Capital events at the platform level: 2020-10-13 recap — Shoreline Equity Partners recapitalized Pool Troopers with management retaining ownership, to fund a Sunbelt acquisition program.; 2026-01-23 exit — SPS PoolCare acquired Pool Troopers; Shoreline Equity Partners retained a minority stake..

Read more: why prices rise after a sale · debt, exits and the 5-year clock.

Same owner, different name

Other Tampa Bay brands controlled by Pool Troopers. Getting a "second opinion" from one of these is not a second opinion.

Frequently asked

Who owns Pure Planet Pools?

Pure Planet Pools is owned by Pool Troopers, a private-equity platform headquartered in Tampa, FL, whose capital has come from Shoreline Equity Partners, LLC. The sale was announced May 12, 2022; the original brand was retired.

Is Pure Planet Pools private equity owned?

Yes. Pure Planet Pools is part of Pool Troopers, which is backed by Shoreline Equity Partners, LLC. See the buyer profile for the capital structure.

Is Pure Planet Pools locally owned?

Not in the sense most homeowners mean. Control sits with Pool Troopers in Tampa, FL.

When was Pure Planet Pools sold?

May 12, 2022 (announcement date).

Did Pure Planet Pools change its name after the sale?

Yes — the brand was retired or merged (see notes and sources).

Sources Verified — primary document

  1. PoolPro Magazine (2022-05-12) — trade press. Names all three April 2022 targets and quotes owners
  2. Pool Troopers — platform site. Partner roster lists Pure Planet Pools, St. Petersburg, April 2022

See something wrong? Request a correction — we publish our corrections log.

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