private equityreported
Storr Group
In one paragraph. Storr Group is a private equity. In Tampa Bay its capital sits behind SPS PoolCare (Smart Pool Services), which together control 4 local brands.
Why it invests in the trades
Storr Group backs SPS PoolCare, the pool service platform founded in 2021 that had completed 191 acquisitions by January 2026. CEO Fraser Ramseyer describes a multi-year strategy of building institutional-grade operating infrastructure in fragmented residential services.
Platforms in Tampa Bay (1)
SPS PoolCare (Smart Pool Services)
Austin, TX · formed 2021 · 4 local brands
Local brands ultimately backed by Storr Group (4)
Ocean Blue Pool Supply & Services
Owned by SPS PoolCare (Smart Pool Services) · backed by Storr Group
Better Pools
Owned by SPS PoolCare (Smart Pool Services) · backed by Storr Group
Brand retired after sale
BriteWater Pool Service
Owned by SPS PoolCare (Smart Pool Services) · backed by Storr Group
Brand retired after sale
Pool Troopers
Owned by SPS PoolCare (Smart Pool Services) · backed by Storr Group
Deals
- Acquisition Ocean Blue Pool Supply & Services → SPS PoolCare (Smart Pool Services) (backed by Storr Group)
Frequently asked
What does Storr Group own in Tampa Bay?
Ocean Blue Pool Supply & Services, Better Pools, BriteWater Pool Service, Pool Troopers, through SPS PoolCare (Smart Pool Services).
Is Storr Group a private-equity firm?
Yes.
How long will Storr Group hold these companies?
Private-equity funds typically target a 3–7 year hold before a sale, recapitalization or continuation fund. See "Notable exits" for how this investor has behaved before, and Debt, exits and the 5-year clock.
Sources Reported — credible press
- PR Newswire (2026-01-23) — press release. Storr Group backing and CEO quote
See something wrong? Request a correction — we publish our corrections log.
Loading comments…