private equityreported

MSouth Equity Partners

Atlanta, GA · ~$<1B AUM

In one paragraph. MSouth Equity Partners is a private equity based in Atlanta, GA managing roughly $<1B in assets. In Tampa Bay its capital sits behind Southern HVAC / Southern Home Services Corp., Southern Home Services (formerly Southern HVAC Corporation), which together control 1 local brand.

Why it invests in the trades

Atlanta firm that built Southern HVAC into a 15-brand, 650+ employee Southeast/Texas platform before selling control to Gryphon Investors in 2021. Its portfolio page also lists Southern Air & Heat Holdings.

Platforms in Tampa Bay (2)

Local brands ultimately backed by MSouth Equity Partners (1)

Deals

Notable exits — what happened next

How this investor has behaved when the clock ran out elsewhere.

  • Southern HVAC Corporation (2021) → Gryphon Investors. Gryphon took majority control in October 2021. The 15 brands MSouth had assembled continued to operate under their existing names and management; Gryphon placed them under the NAEHS holding company alongside Canada's Right Time. [source]

Frequently asked

What does MSouth Equity Partners own in Tampa Bay?

FAST of Florida, Inc., through Southern HVAC / Southern Home Services Corp. and Southern Home Services (formerly Southern HVAC Corporation).

Is MSouth Equity Partners a private-equity firm?

Yes.

How long will MSouth Equity Partners hold these companies?

Private-equity funds typically target a 3–7 year hold before a sale, recapitalization or continuation fund. See "Notable exits" for how this investor has behaved before, and Debt, exits and the 5-year clock.

Sources Reported — credible press

  1. PR Newswire / Gryphon Investors (2021-10-04) — press release. MSouth named as Atlanta-based seller
  2. MSouth Equity Partners — press release. Southern Air & Heat Holdings portfolio page
  3. Benchmark International (2018-01-16) — press release. Names Southern Air & Heat Holdings as an MSouth Equity Partners portfolio company; Trevor Talkie quote

Researcher notes: AUM band is an estimate, not sourced. | Single source for the MSouth relationship. AUM band is an approximation, not sourced.

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